EUROPE’S FIRST GREEN MOBILITY GUIDE FOR THE PERFORMING ARTS LAUNCHES

Julie’s Bicycle and On the Move have launched a new green guide to environmentally sustainable mobility for touring performing arts companies and venues. Authored by creative industries environmental experts Julie’s Bicycle, and commissioned by On the Move, the online resource for cultural mobility in Europe, the Green Mobility Guide offers practical recommendations for professionals across the performing arts, case studies and resources, including the Julie’s Bicycle “IG tool” for tracking carbon emissions while on tour.  The Green Mobility Guide is now available for download from the Julie’s Bicycle and On the Move websites at the links below:

http://www.juliesbicycle.com/resources/green-guides/green-mobility-guide
http://on-the-move.org/news/article/14222/europes-first-green-mobility-guide-for-the

Alison Tickell, Director of Julies Bicycle said, “Over the last five years sustainability issues have, at last, been recognised as significant and of relevance to the cultural sector. Sustainability touches all aspects of our creative sectors. It stimulates carbon as well as financial savings, communicates a positive brand to audiences and artists, pre-empts regulatory demands and builds resilience into our future business models. This piece of work is an attempt to address the core problem – moving productions contingent on travel and transportation – as sustainably as possible. The performing arts are characterised by creativity, resourcefulness and innovation. This guide hopes to galvanise these qualities and inspire greater ambition so that, together, the arts can play a pivotal role in our future.”  Martina Marti, President of On the Move said, “We at On the Move strongly believe in the importance of mobility as a way to grow – not economically but in our capacity as human beings, broadening our horizons, seeing how others do things. But we have to ask ourselves: Is promoting mobility still responsible in our day and age, with pollution and global warming becoming possibly the biggest threats to humankind in history? How does my mobility today influence our world of tomorrow? The Green Mobility Guide shows that once again artists also come up with creative solutions to address this issue: many of them have already found new ways to create artistic work while taking a caring stance on the environment. OTM is happy to have teamed up with Julie’s Bicycle to produce this guide as an inspiration but also as a practical tool helping artists and cultural professionals to take responsible decisions while still enjoying all the benefits of mobility.”

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