|UK FESTIVAL CONFERENCE 2012 PANEL DISCUSSION PROGRAMMEHOW TO CAPTURE AND RETAIN AN AUDIENCE:
The black art of amassing an audience whose loyalties lie with your festival brand over your line-up.
Once upon a time, if you booked them, they would come. Nowadays, whether due to too many festivals, too few headliners or rocketing customer expectations, filling up your fields with festival-goers has become a much more complex and high-maintenance endeavour that seemingly requires finding and connecting with a niche audience at a telepathic level. Get it right and you can achieve the Holy Grail in building a festival brand that trades successfully on its own name before its line-up. Get it wrong and it could be game over. Or you could just spend millions on artists and hope that there’s enough of something for everyone. But really, what’s the trick?
Henry Erskine Crumb (Event.ly)
Paul Glossop (V Festival),
Jessica Koravos (Eskimo),
James Scarlett (2000Trees),
Stephen O’Reilly (Mobile Roadie)
Brad Thompson (SBH Events)
ABLE2UK: Howard Thorpe, founder, addresses today’s key festival accessibility issues from booking to attending.
THE AIF PRESENTS:
How to maintain a positive experience for the artists, generate value and feel-good factor for your acts without a big budget.
Outside of the big festivals some ‘new’ artists are playing for free or minimal expenses – often on small stages to small audiences. It should be important to maintain their positivity and ‘feel good’ factor. We all need the skill to make value without big budgets. The Independents discuss how.
Rob Da Bank (Bestival, Radio 1, AIF)
Lee Denny (LeeFest)
Dutch Van Spall (Folk On The Water)
+ more TBC
THE GREEN ALLIANCE:
‘The Power behind Festivals’
Exclusively presenting the findings of this summer’s research – the Powerful Thinking project and officially launching an industry toolkit for promoting energy efficiency and renewable power solutions. Participating festivals include Camp Bestival. Reading, Latitude, Shambala, Sunrise and others; power companies (e.g. Agrekko, Firefly, MIDAS, Innovation), and DeMontford University as research partner, and early signs suggest the findings will be invaluable to promoters looking to innovate, reduce carbon, and even reduce fuel bills!
THE NEW BOTTOM LINE:
The festival economy is reformatting. How to make a lot of money from new and mutating revenue streams.
The festival economy is reformatting. The traditional, dependable revenue lines of ticketing, sponsorship and merchandise are themselves rapidly mutating. Lucrative new income streams like digital IP rights, cashless payment uplifts, mobile apps and online advertising are gaining prominence on the festival P&L sheet. The modern-day promoter needs to be a jack of many new high-tech trades. This panel looks at the new opportunities to make money in the festival market, and how to most effectively leverage your festival brand to capitalise on them.
Chris McCormick (BluePeg)
Jez Patterson (Sportsvision)
Renaud Visage (EventBrite)
+ more TBC
WHEN LIGHTNING STRIKES:
Bad weather dealt heavy blows this year. How to plan for the worst and limit the fall-out when it happens.
Bad weather – the enduring nemesis of the festival industry – has dealt some heavy blows this summer. To reduce its impact in future and limit damage when it does happen, this session looks at the various challenges faced in order to plan for the worst weather, manage on site emergencies and evacuation procedures; dealing with artists whose appearances are affected as well as the inevitable PR, legal and contractual issues arising post-event.
Zac Fox (Kilimanjaro Live),
Paul Twomey (Robertson Taylor),
Ben Challis (Glastonbury Festival),
Prof. Chris Kemp (Crowd & Safety Management expert)
Suzanne Bull (Attitude Is Everything)
Tim Roberts (Event Safety Shop)
THE FESTIVALS EMERGENCY BOARD MEETING: in association with IQ Magazine
Tough times, cancellations, financial losses, brutal weather. Where do we go from here?
After one of the most challenging summers ever for European festivals, where scores of events were cancelled and countless others ran up substantial financial losses, IQ editor Gordon Masson chairs an emergency board meeting with key players in the live music industry to discuss how – or if –the outdoors business can prevent a similar situation arising in 2013 and beyond.
Kilimanjaro Live managing director Stuart Galbraith, who had to cancel his UK edition of the Sonisphere festival this year but enjoyed varying success elsewhere in Europe, has confirmed his participation in the Emergency Board Meeting, while other board members will be announced closer to the conference date.
Stuart Galbraith (Kilimanjaro Live) + more TBC